What trends do you think will dominate the Salesforce ecosystem in 2024?

The landscape of Salesforce is continually evolving, and keeping up with these changes is important for organisations seeking to excel in the digital era. Anticipated developments in 2024 are set to reshape how organisations leverage Salesforce to enhance their operations and foster better customer engagement. We have listed some of our top predictions below:

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Generative AI advancements – Einstein co-pilot, a generative AI – powered conversational assistant was introduced in 2023 for every salesforce application. The Einstein Co-pilot streamlines time-consuming tasks, such as crafting service responses and summarising work. To suit specific business needs the and composing knowledge-grounded email replies by leveraging reliable CRM data. Salesforce spring 2024 release highlighted hundreds of new features including generative AI capabilities. These advancements allow Salesforce to meet the demand for personalisation for its customers and clients as this becomes more of a demand in 2024.

Sustainable systems – Salesforce will continue to embrace sustainability by helping businesses track and reduce their environmental footprint. Their goal to reduce emissions by 50% by 2030 and to net zero by 2040. The services offered by the cloud such as trusted carbon accounting allows companies to act and control their environmental impact. As sustainability becomes even more prevalent in 2024 expect more services that can be easily incorporated into business strategies.

Augmented Reality – After announcing their partnership with Apple in December 2023, Ryan Nichols, Chief Product Officer of Service Cloud, Salesforce described their new augmented reality features as ‘helping companies implement cutting-edge technology and augmented reality in a practical way.’ You can expect to see many new augmented reality capabilities with Salesforce leveraging AR to enable virtual product demonstrations, interactive customer support, and immersive training experiences.

Blockchain integration – Blockchain technology has gained significant importance for transforming industries. It provides a high level of security against cyber attacks and can enhance data security. Throughout the year we will see Salesforce adopt block chain into its ecosystem. For businesses, this is great because it helps them manage their customer relationships with even more confidence and safety. They can keep track of transactions more securely and be sure that the data they’re working with is accurate.

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In recent years, Germany has emerged as a hotbed for technological innovation and digital transformation. At the forefront of this movement is Salesforce, a cloud-based customer relationship management (CRM) platform that has been making waves in the German business landscape. Read more about Salesforce in Germany.