Tips for maximising your LinkedIn Profile

Your LinkedIn profile page is the foundation for your own personal brand. Many do not get around to this because they are busy, and because it can sometimes can feel selfish or egotistical to invest time in marketing yourself. However, maximising your profile is a good way to market yourself to future employers. Here are some updates you could invest your time in to build your profile.

Make your headline more than just a job title

There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do.

Grow your network

One of the easiest and yet most relevant ways to grow your LinkedIn network is to synch your profile with your email address book. This enables LinkedIn to suggest people you could connect with. This is very effective at surfacing relevant people for you to reach out too.

Spotlight on what services you offer

Services is a new LinkedIn feature that helps consultants, freelancers and those working for smaller businesses to showcase the range of services that they offer. Filling out the Services section of your profile can boost your visibility in search results.

Share media and marketing collateral

The marketing collateral that your produce business produces can add an extra dimension to your own profile as well. Sharing brand content helps to show what the business you work for is all about – and helps people understand you demonstrating passion and commitment as well.

Follow relevant influencers for your industry

Following relevant influencers on LinkedIn helps to put a range of interesting content in your feed, which you can then share with others when you think it adds value. Therefore giving context to your LinkedIn profile and demonstrating your passions.