Sustainability in Construction: Building a Greener Tomorrow
When 2 organisations decide to collaborate, there are a number of potential benefits, as well as possible drawbacks to look out for. Typically, Technology partners focus on building a client-partner relationship versus a customer-vendor relationship, and help organisations implement and optimize their technical systems. They’re not just selling a product, they’re offering long-term guidance, services, and support that acts as or supplements your in-house technology expertise.
An interesting collaboration that took place is the ongoing Lego and Adidas collaboration from back in 2020, this partnership consisted of both Lego and Adidas manufacturing unique designs of their product lines to advertise the other organisation’s trademark aesthetics and designs. In this case it meant that Lego had designed a line of buildable shoes based on Adidas’ sneaker aesthetics, meanwhile Adidas created a line of actual wearable sneakers with features reminiscent of the typical Lego block design. With this fascinating partnership between 2 large companies, they were able to much more easily navigate and produce high-end, limited-edition products to sell, as well as overcome potential licensing issues/copyright laws and establish a strong foothold in each other’s pre-built audience base.
There are many perks to forming a strong partnership with a technology-based company, especially in today’s climate and with successfully navigating the large variety of software applications out there, and what they can do for your own company:
Whilst there is a vast amount to consider and plan out when forming any kind of partnership, finding and collaborating with the right tech company to suit both of your needs can change everything and help you can expand much further than you ma be able to on your own.