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    Making Your LinkedIn Profile More Attractive to Recruiters

    Branding is essential to the career advancement of job-seekers as it helps define you and your value. Therefore, it is important that you regularly update your career branding tools, your LinkedIn profile, in particular. If you are in job search mode, the target audience for your LinkedIn profile is recruiters and you want to make sure your profile grabs the attention of recruiters, as well as stand out from the countless others they are possibly viewing for the same role.

    Here are 5 ways you can make your LinkedIn profile more attractive to recruiters:

    Write a headline, not your job title

    If you don’t proactively edit your headline, it will automatically default to your current job title and company. Your profile should brand you, and not your company. If your job title is generic, such as Manager or Director, then it doesn’t tell the person reading your profile much about what you do. You should be sure to include any relevant industry expertise in your headline to provide more description in a quick read!

    Give a recap of who you are

    Your profile summary section is one of the most important elements on your LinkedIn profile. The summary holds the most prominent position on your LinkedIn profile, making it the best place to tell your story. You should use bullet points to make this as easy as possible for a recruiter to read.

    Fill out as much of your profile as possible

    You should think of your LinkedIn profile as a digital CV. The only difference being, there are no restrictions on what you can include on your profile. Be sure to include your education, qualifications, skills and achievements, recommendations and even your volunteer activity. This is the place to put all the interesting stuff that doesn’t fit on your CV but paints you as a well-rounded individual.

    Include your contact information

    If you’re in job search mode, you want to be easily contactable by recruiters. LinkedIn allows you to share your career interests and indicate you are open to new opportunities to recruiters. You should also be sure to provide your telephone number so that recruiters can contact you directly.

    Keep Active

    You want to have continuous activity on your profile to show recruiters that your profile is active. Think about using status updates to share industry-relevant content. This will demonstrate that you are focussed and engaged to potential recruiters and/or employers.

    What do you do to make your LinkedIn profile stand out to recruiters?